Hard Rock International, one of the most globally recognised companies that own, operates and franchises cafes and manages hotel/casino properties globally, plans to expand its business far and wide in the online casino market.
Hard Rock International, also known for Hard Rock Live performance venues and an award-winning website publicised about the entrance of its iGaming division into a strategic partnership with Gaming Innovation Group (GiG). This partnership will work towards the materialisation of a new online casino. The casino company will extend its esteemed gaming business to the online market in the United States.
In compliance with the deal, GIG will provide Hard Rock, the most sophisticated digital consumer portal, along with back-end platform to manage the operations. The online casino will be fashioned by GIG’s design and development team amalgamating with Hard Rock. The offering is intended to be launched in 2018. GiG also announced the starting off of its application process for the Casino Service Industry Enterprise License in New Jersey, moving the company into a third regulated market.
Hard Rock International recently invested US$500 million in Hard Rock Hotel & Casino – Atlantic City, opening in summer 2018. The investment added the second largest gaming market in the United States to its portfolio of 11 casinos.
Kresimir Spajic, the SPV, Online Gaming at Hard Rock said: “Hard Rock has an ambitious plan to become a global leader in the international online gaming space. We are confident that together with GiG we can disrupt the market through product innovation and unique user experience.”
Robin Reed, CEO, GiG added: “We are excited to be part of Hard Rock International’s inspiring and innovative plans to become a global leader in the international online gaming space. The online casino will be a stand-out product with the sizzle of the Hard Rock music, entertainment and lifestyle brand.”
Source: European Gaming News