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Malta, 11/03/2018 – Gaming Innovation Group Inc. (GiG) has entered into a marketing partnership with GG.CO.UK, one of the world’s leading content driven horse racing websites. With Cheltenham just around the corner, GiG will deliver event and targeted digital paid marketing services towards the renowned portal.
The alliance will not only give GiG a future entry point into the UK horse racing market, but will also mark an important step in using the innovative technologies that are being created by the company. In this case, the proprietary IT solutions to drive paid marketing campaigns.
“I am excited to launch a first partnership of this kind. GG.CO.UK is a leading horse racing site and we believe there is a vast untapped opportunity to strike similar partnerships with other affiliates across other sports.” – Chief Digital Officer, Richard Brown of GiG
Targeting horse racing enthusiasts to offer best informed decisions for picking a winner
The partnership will allow both parties to focus on each other’s strengths. GG.CO.UK will continue to provide all their expert knowledge and content, and GiG will handle all paid media for the brand.
GG.CO.UK uses its network of experts to create the content that will provide the best opportunity for horse racing enthusiasts to make the best informed decision and pick a winner.
“Over the years, GG.CO.UK has concentrated on building a base of quality content from excellent contributors and providing an effective platform from which to source daily racing information. We’re excited to be working with the team from GiG, and the capabilities they have within paid marketing, which to date has been unknown territory for us. We’re sure that we can do great things together.” – Colin Jelfs, Managing Director of GG.CO.UK
Brown: End game for GIG is to be market leader in all aspects of sports betting
The alliance with GG.CO.UK is the first of its kind, but it is not the first partnership in the history of GiG and will not be that last one.
“The end game for GIG is to be a market leader in all aspects of the world of sports betting. And the ability to use our proprietary odds marketing technology in a competitive landscape like horse racing is a great opportunity for us, and with Colin & GG.CO.UK we have the right publishing partner to deliver exciting results for both parties.” – Chief Digital Officer, Richard Brown of GiG
GG was created to be accessible, wherever and whenever customers want to use it. All the best horse racing news, information and entertainment, available from one location and in a format that will suit the device you are using, be it a smartphone, tablet, or PC.
Gaming Innovation Group Inc. is a technology company providing products and services across the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ”To open up iGaming and make it fair and fun for all”. Through our eco-system of products and services, we are connecting operators, suppliers and users to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.
Source: European Gaming News