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49Clicks, a lead generation agency offering the safest and effective solutions to optimise product marketing investments, took the initiative to invade the online lottery market in partnership with Lottonetix, that offers innovative application software and management solutions for online operators.
On account of this, 49Clicks, CEO Lior Poldian, said: “Online lottery is something that is unrestricted by boundaries, both geographically and socially, and it is the largest sector for fixed-odds gaming. Since we have the ability to produce major traffic and generate some traffic to existing lottery brands, it fitted in perfectly with our business model and joining forces with Lottonetix has made everything seamless. We’ve decided to have our own brand lottoroylas.com which will meet our 2018 growth plans”.
Lottonetix CRO, Shay Ziv, said: “As a leading lottery software provider we were able to accommodate all of 49Clicks’ needs in a fast and efficient manner. We are very happy to be partnering with 49Clicks on this deal and are expecting a mutually beneficial relationship.”
Source: European Gaming News